Throughout most of the human existence, folktales and storytelling were the gatekeepers of the case. But at the same time, written word or evidence has evolved; the art of telling the folktales has become less practiced and give less importance, but, when explained well, then it will not be less effective.
For years, Various Expertise from the legal background has explained using the folktales as a powerful tool for trial lawyers. These help the trail lawyers to weave the story into the fabrics of his case. Various Professionals have given methods about using folktales as a powerful tool. A well known Professor Jeffrey Loewenstein, University of Illinois, has also offered explained the use of folktales for trial lawyers. He has written the lessons, which are universals when it comes to persuasion. An essential toolset has also shared who craft or hone opening statements for a living.
Advertisement versus Folktale
For structuring the case into the Dramatic Tale, one should follow the concept of Repetition-Break Plot Structure. The Repetition-Break Plot Structure Makes Effective TV Ads. For example, Paywall is the answer to the question of why a few advertisement campaigns perform better. Advertisers who adopt this method tend to win more awards, generate more purchases, and see their advert shared virally — much like a folktale. Therefore, the strategy which sells the product also sells the argument.
Every Case Can Be a Dramatic Tale
Few of the lawyers object that it is difficult and impossible to turn a patent dispute or a contract claim into a folktale or to build corporate executives into relatable characters. In contrast to this, few of the professionals tell that every trial has those elements which can help to make the tale. The underlying series of an event of every lawsuit were actions taken by a person who had human motivations.
Also, personality and likability are essential aspects of storytelling. The excellent story will not save a trial lawyer who is plain-looking, poorly dressed, or dull in his or her presentation. It might not be wrong or right, but it is another reality that science has proved.
Finally, it is pivotal that visuals support your story. Human beings do not understand information firstly from what they come to know. People grasp from what they see.
Visual Aids: An Key for folktales
Science has shown that visual aids in courtroom presentations enhance the jury’s attention and help them recall critical events during the narration. Blueprints, including charts, graphs, and diagrams, improve people’s understanding of vital information, and animation adds to people’s knowledge of any essential process.
Besides, especially in this era, as the online world has become universal and graphics are everywhere, the jury expects to see a carefully designed graphic presentation. A trial needs to notice as if it is part of a screenplay, not a set of bullet points or undigested notes.
Over the years, more international programs and techniques have sprung up to help trial lawyers tell their case in the form of stories. Many are valuable, but trial lawyers shouldn’t get too caught up in the latest technologies. PowerPoint is a useful device, but it should be helpful to support the story you are telling, not to say to the stories. Reading your slides from presentation loudly, for instance, is the easiest method to lose your listeners, and at the same time, there are chances that you lose the case.
Visual dynamic is the emerging tool in trials is the appearance of emojis in the courtroom. 30% of all the mentions of emojis in the courtroom in the past 15 years occurred last year. Although very few court cases have turned on the concept of an emoji, and the days will come when the trial lawyers will use the emoji to support their folktale for the example.